Introduction:
Toby Keith’s “What’s Up Cuz”: A Short and Sweet Celebration
In October of 2020, country music fans got a quick and energetic pick-me-up with the release of Toby Keith’s “What’s Up Cuz.” Coming in at just under two minutes, the song offered a welcome escape from a world facing challenges.
This wasn’t Keith’s first foray into feel-good anthems. Collaborating once again with longtime songwriting partner Bobby Pinson (responsible for hits like “Made in America” and “I Like Girls That Drink Beer”), “What’s Up Cuz” brought a familiar lightheartedness to country radio.
The song itself is a quick progression through a state of mind many listeners could relate to – that sweet spot of a “two-beer buzz.” Keith’s signature vocals deliver the lyrics with a wink and a smile, inviting the listener to join the party.
“What’s Up Cuz” wasn’t just about personal enjoyment though. Released as part of Keith’s “Greatest Hits: The Show Dog Years” album, the song also served as a bridge to new music. It was his first single since 2019’s “That’s Country Bro,” a tribute to the traditional sounds that made him a star.
While the song may not be vying for awards for lyrical complexity, its strength lies in its simplicity. “What’s Up Cuz” is a reminder that sometimes, all you need is a catchy tune and a relatable sentiment to brighten your day. It’s a short and sweet celebration of good times, good friends (or maybe even just good company), and the simple joys of life. So crank up the volume, grab a cold one (or two!), and get ready to sing along to Toby Keith’s feel-good anthem.