By admin 
Introduction:
The Heartbreak Ballad: Elvis Presley’s “What Now My Love”
Elvis Presley’s “What Now My Love” might be a familiar tune, but its origins lie across the Atlantic. The song began life as “Parle plus jamais d’amour” (Speak No More of Love) by French singer-songwriter Gilbert Bécaud. Released in 1962, the melancholic ballad became a hit in Europe, particularly in France and Italy.
Across the ocean, American lyricist Carl Sigman saw potential in the song’s emotional core. He penned new English lyrics, transforming the French title into the more direct “What Now My Love.” Sigman kept the essence of Bécaud’s original – a heartbroken plea to a lost love, questioning the future and the lingering pain.
The newly christened “What Now My Love” found its way to Elvis Presley in 1971. Presley was known for his electrifying performances and rock and roll roots, but he also possessed a captivating tenderness in his ballads. “What Now My Love” resonated with him, perhaps due to its vulnerability and raw emotion.
In 1972, Presley included “What Now My Love” on his album “Elvis Now.” The song didn’t quite reach the top of the charts, but it became a staple in his live performances. Notably, the song was featured in his 1973 concert special “Aloha from Hawaii Via Satellite,” a landmark event that showcased Presley’s charisma and musical prowess to a global audience.
“What Now My Love” stands as a testament to Presley’s versatility. He could deliver high-octane rock and roll anthems, but he could also deliver a heartfelt ballad with equal conviction. The song’s enduring legacy lies in its relatable theme of heartbreak and the lingering questions left behind by a lost love. So, as the opening chords of “What Now My Love” begin, prepare to be swept away by Presley’s powerful vocals and the poignant lyrics that continue to resonate with listeners today.