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Introduction:
“Just Pretend”: A Glimpse into Elvis’ 1970 Studio Sessions
Elvis Presley’s “Just Pretend” isn’t a product of his early rock and roll days, but rather a gem unearthed during a particularly productive period in 1970. Here’s a look behind the song’s recording and its place in Elvis’s musical journey:
Studio Sessions and Release: Recorded on June 6, 1970, “Just Pretend” was part of a flurry of studio sessions in Nashville for Elvis’s upcoming album “That’s the Way It Is.” Released in November of that year, the album showcased Elvis’s return to his roots with a strong focus on gospel and country influences.
Songwriting Origins: Unlike many of his early hits, “Just Pretend” wasn’t penned by the legendary songwriting duo of Leiber and Stoller. Instead, the credit goes to British songwriter Guy Fletcher, known for his work with groups like Deep Purple. This lent a fresh perspective to Elvis’s sound.
Elvis in 1970: The year 1970 marked a significant point in Elvis’s career. He had returned to live performances in Las Vegas after a seven-year hiatus, focusing on movie soundtracks. “Just Pretend” reflects this shift, showcasing his powerful vocals honed through years of live performances.
A Touch of Vulnerability: Lyrically, “Just Pretend” differs from Elvis’s usual bravado. It delves into themes of heartache and longing, urging a former lover to “just pretend” their relationship is still alive. This vulnerability resonated with fans who saw a more mature Elvis emerging.
While “Just Pretend” may not have reached the chart-topping heights of his early hits, it offers a captivating glimpse into Elvis’s artistic evolution in the 1970s. The song’s blend of powerful vocals, introspective lyrics, and a fresh songwriting style makes it a hidden gem for Elvis fans and music enthusiasts alike.