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Introduction:
(Marie’s the Name) His Latest Flame: A Double-Sided Hit for the King
Elvis Presley’s 1961 single “(Marie’s the Name) His Latest Flame” isn’t just one song, it’s a tale of two tunes. Both sides of the record, “(Marie’s the Name)” and “His Latest Flame,” were written by the songwriting duo Doc Pomus and Mort Shuman, and both showcased a different side of Elvis’s musicality.
“His Latest Flame” took center stage as the A-side. This light-hearted, story-driven song featured a catchy Bo Diddley beat with a Latin influence. The lyrics paint a picture of a lovesick narrator who can’t stop thinking about his new flame, Marie. It’s a fun, upbeat tune that allowed Elvis to showcase his playful charisma.
While “His Latest Flame” might have been the designated hit, the B-side, “(Marie’s the Name),” shouldn’t be overlooked. This track offered a stark contrast. It’s a tough, bluesy number where Elvis practically snarls the lyrics about a defiant woman named Marie. This raw energy displayed Elvis’s versatility and his ability to deliver a powerful vocal performance.
There’s an interesting twist to the story. Some music historians believe that both “(Marie’s the Name)” and “His Latest Flame” had the potential to be number one hits on their own. However, releasing them as a single pairing might have unintentionally divided Elvis’s audience. Regardless, the double-sided single became a fan favorite, showcasing the King’s range and his undeniable stage presence, even on a studio recording.
So, when you hear “(Marie’s the Name) His Latest Flame,” remember, you’re not just listening to one song, you’re experiencing two sides of Elvis Presley – the playful charmer and the powerful bluesman – brought together on a single record.