By admin 
Introduction
Elvis Presley’s “Never Ending” isn’t one of his most well-known hits, but it holds a unique place in his musical journey. While released as a single in 1964, its story stretches back to 1963 and Elvis’ involvement in the film “Double Trouble.”
Composed by Buddy Kaye and Sidney Springer, “Never Ending” was initially intended for the movie’s soundtrack. However, it didn’t make the final cut, leaving it unreleased until the following year. Despite its absence from the film, Elvis evidently liked the song, choosing it as the B-side to his single “Such a Night.”
“Never Ending” stands out for its heartfelt lyrics and classic ballad structure. It’s a declaration of unwavering love, promising devotion that transcends time: “Never ending, like the stars above, that’s the way my love will be for you.” Elvis delivers the vocals with his signature tenderness, capturing the song’s romantic essence.
Although not a commercial success upon release, “Never Ending” gained a cult following among Elvis fans. Its emotional depth and charming melody resonated with listeners, earning it a place on various compilation albums throughout the years. In 1967, it finally found its way onto the “Double Trouble” soundtrack, albeit as a bonus track.
Today, “Never Ending” remains a hidden gem in Elvis’ discography. It offers a glimpse into his versatile musical range, showcasing his ability to deliver both rock ‘n’ roll energy and heartfelt ballads. Whether you’re a die-hard Elvis fan or simply appreciate classic love songs, “Never Ending” is worth discovering for its timeless message and Elvis’ captivating performance.